Testimonials - Who? When? What? Where? How?

The last few weeks have seen quite a few testimonials from friends of this site. I've used some of them in an article a while back. Some are listed in the right column. And some will show up in the future. It is really hard to beat a testimonial for getting customers to get on board or stay on board.

If you go here you can read an article that is at least as good as what I'm going to say about testimonials below. But my post is shorter.

WHO?

Don't be bashful. Ask any existing customer for a favor. "Please help me. Would you mind writing a quick note about our relationship that I can share with prospects?"

WHEN?

Every day wouldn't be too often. The more of these you can amass, the more really good ones you can use for various purposes.

WHAT?

Sometimes you'll want to help the customer along somewhat with what you'd like them to say. Fast, courteous, creative, thinks outside the box. Make a list. Even create a few short sentences or paragraphs.

Where?

Use it in mailing pieces, on your website, in e-mails (even as part of your signature), as a handout when making a sales call or at a trade show.

How?

Make the collection of testimonials one more thing in your list of monthly goals. I want to generate $50,000 in volume, make 40 sales calls, send out 500 mailing pieces, and get 5 new testimonials.