Trend Towards Experience
One of the things that I try to do for you, gentle reader, is scout out all the news and ideas you might not otherwise run into. As part of that effort, here is an amazing report that rings so true, but had never occurred to me. I also can't recall seeing a single thing in print that even suggested such a trend.
Think about this first in your own life and conversations. Does it ring true? If yes, what does it portend? Here is my take. We have all the junk we could ever need or want. Kids have to throw away toys to make room for new ones in their toy boxes. Really poor kids are paying $90 bucks for Nikes. Most adults I know are commonly throwing away perfectly good clothes, furniture, and appliances just to get the latest greatest.
So we have all the material stuff we need, and we're feeling empty, lonely, like "is that all there is?" Now we are trying to fill the hole some other way. Experiences might seem like the next best thing.
If this is the trend, how do we turn our promotional products into experiences? In our product line we have the Solar Active bottle that changes color in the Sun. When it is given away inside, it creates quite an experience the first time it is used outside!!
Another idea would be to use the product as part of a contest. We have had customers buy 1000 bottles in one color, but only 25 in another color. The 25 are sprinkled throughout the boxes and contain a special prize if that's the one they take out of the box.
How about using a bottle as part of a "free with" promotion that keeps on giving. Say, for instance, that the bottle comes free with a branded sweat shirt. Inside the bottle is a coupon for another product in that line. On the bottle is an advertisement for the brand.
So, think experience when you are making your pitch. You'll be ahead of the curve.
A report published today reveals a huge shift over the past 40 years in the way people spend their money.
While spending patterns in the 1960s were characterised by fulfilling basic needs and in the 1980s by materialism, the trend now is towards personal fulfilment and emotional happiness.
"Gone are the days when dinner party talk centred around what car or what consumer goods we own," the report says. "Now it's all about where we have been, what holidays we have taken, what we have seen or read."
Think about this first in your own life and conversations. Does it ring true? If yes, what does it portend? Here is my take. We have all the junk we could ever need or want. Kids have to throw away toys to make room for new ones in their toy boxes. Really poor kids are paying $90 bucks for Nikes. Most adults I know are commonly throwing away perfectly good clothes, furniture, and appliances just to get the latest greatest.
So we have all the material stuff we need, and we're feeling empty, lonely, like "is that all there is?" Now we are trying to fill the hole some other way. Experiences might seem like the next best thing.
If this is the trend, how do we turn our promotional products into experiences? In our product line we have the Solar Active bottle that changes color in the Sun. When it is given away inside, it creates quite an experience the first time it is used outside!!
Another idea would be to use the product as part of a contest. We have had customers buy 1000 bottles in one color, but only 25 in another color. The 25 are sprinkled throughout the boxes and contain a special prize if that's the one they take out of the box.
How about using a bottle as part of a "free with" promotion that keeps on giving. Say, for instance, that the bottle comes free with a branded sweat shirt. Inside the bottle is a coupon for another product in that line. On the bottle is an advertisement for the brand.
So, think experience when you are making your pitch. You'll be ahead of the curve.
posted by Randy W. Kirk at 10:45 AM
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