!!!!!!!!!!!!!! Selling Promotional Products-selling advertising specialty products - how to sell specialty advertising products - motivation products - premiums and specialties - sales techniques for advertising and promotional products - !!!!!!!!!!!!!!

This page is specifically designed for sellers of advertising specialty, promotional products, premiums, and swag.

Wednesday, September 21, 2005

Home Runs or Base Hits

During the Roberts Hearings for Chief Justice, baseball analogies seemed all the rage, so I'm just picking up that ball (whoops! That's football.)

Terry and I were discussing corporate marketing strategy the other day, and he said: "If only we could get another home run like that project we did . . ." I shook my head in ready agreement, thinking back to the nice revenue and profit stream that was generated by that long ball.

However, while the homers are pretty to watch and bring everybody to their feet, it seems like the guys who win the World Series generally get more hits. Oh, they also make fewer errors. One more. They always show up. That last one, is an inside baseball phrase that means they are ready to play and play at 110% every day.

I'm going to make a prediction here. Go out swinging for singles, and once in a while you're going to knock it out of here. Go out swinging for homers and you're going to get far fewer hits of any kind, and many more strike outs. The home run strategy can work, but the odds favor the singles hitter.

0 Comments:

Post a Comment

<< Home

Selling promotional products can be a very rewarding career. I hope that ideas contained in this site will help you become successful in the Advertising Specialty Business. If you wish to contact me personally, do so by sending an email to Randy_Kirk@CaliforniaSprings.com "Selling Promotional Products" articles may be reproduced with permission or linked without permission