101 Ways to Get Your Foot in the Door

Practical. I love practical business books. For anyone who is selling promotional products, advertising specialty items, fundraising swag, or premiums, this book will make you money. Some folks who have been in the business for a while might say that the ideas are well known. My experience is that after 35 years in professional sales, I still need to be reminded of all the things I've forgotten.

Foot in the Door is much more than a reminder, though. It is a idea generator, a brainstorm starter, and a think outside the box resource. It reminded me of one of my pet ideas. I never buy advertising resources of any kind from someone whose business card is boring. If they can't get their own business card right, how're they going to help me. This book is about using the very strategies you should be selling to help your customer get in the door to get yourself a shot at the buyer or owner.

There is one glaring mistake in the book that the one of the authors, Karianne, says must be fixed in the next edition. There were no examples using water bottles.

In the case of a book so practical it may not seem important that it is also well written, well organized, and fun to read. You can read the bios of all four authors and buy your own copy of 101 Way to Get Your Foot in the Door it by clicking here.