Secret Stuff in the Source Code - SEO Part 3

Previously . . . we provided detailed information on changing your front page to increase key word density, and a bunch of ways to get links. Both of these are critical to getting and maintaining great positioning on search engines. Now it is time to go into the dark recesses of the source code and fiddle with html. I spent ten hours or more figuring this out, and we saw an immediate increase in our position. It should take you about one hour. Don't send money, send orders for our incredible sports bottles.

STEP 1

Do you hate following instructions as much as I do. Please, just this once. Just go step by step and trust me. Open up a second window in your browser (One way to do that is to just double click on your browser icon.) Put Http://CaliforniaSprings.com into the URL bar. Do not click it in the copy above, because then you won't get a new window.

Now you should see the beautiful front page of the California Springs web page. Immediately book mark this page for future reference. (What a tricky way to get our web page into your favorites) Don't be shocked that this page doesn't have a lot of obvious text on it. I'll explain why another day) Go to the view tab in your header and pull down the menu. One of the choices will be "source" or "page source." Select that.

If you have followed the instructions well, you should now we looking at a bunch of Greek symbols and junk that you may want to learn about, you may already know about, but you don't need to for this project. The page should look like the picture at the top of this post.

Spiders check out this info to find out what you really care about. The title is the thing that shows up when someone bookmarks or saves your site on their browser. Pull down your favorites section and look for the California Springs site you just saved. Notice how it says Bike Sports Bottles, etc. Just like the title above. This is a marketing tool for your customers browser (you want them to recognize it when they are looking for you in the favorites menu,) and it helps the spider to know how to see you. Recommend that you use about 12 words made up of key words or phrases. Phrases should be 3 or 4 word groups. Separate each word or phrase with hyphens.

Meta Name copyright content is just what you would think. Do you have names, brands, etc. that you want to keep under control? Only list the big ones here.

Meta Name description content and keywords. I have not been able to find any difference between these two. In each case you may want to put 30 or so words made up of words or phrases divided by commas. Make sure all of the Greek stuff looks just like the California Springs site. However, DON'T copy our key words and phrases. Yours should be unique to you, and help you to develop a special niche. As suggested earlier, you may want to include your city and any special services you offer as key words.

Next we'll explore the reason why the California Springs front page didn't have much in the way of text on the front page.