Tips for E-Mail "Subject" Lines
"No Way - How Can You beat . .
"For Current Customers ONLY"
"Expires Friday"
"$50 Instant Rebate This Week Only"
Most who are reading this blog learned about it through an e-mail subject line like those above. When I first started sending out e-mail blasts, the subject lines were: "Summer Sizzling Special," or "EQP on all Classic Bottles." Notice something about those subject lines. A. They're boring. B. They look just like every other subject line in the 40 blasts you get every day.
One day I was reading a blog about copy writing and it hit me. E-Mail headlines need to by full of hype, wild and crazy, suck folks in, stop readers cold, and be filled with intrigue. And while doing all of those things, it still has to be truthful. If the subject line says "For Current Customers Only, you know it is going to cause non-customers to see what they are missing. But, once they open the e-mail, there has to be a darn good special, and non-customers can't have it.
Since we changed our subject line approach, our openings rate has gone up dramatically. Feel free to copy the ideas here or from previous or future e-mail blasts we send you. But that is only half of the story. Tomorrow there will be an article about the "From" line.
"For Current Customers ONLY"
"Expires Friday"
"$50 Instant Rebate This Week Only"
Most who are reading this blog learned about it through an e-mail subject line like those above. When I first started sending out e-mail blasts, the subject lines were: "Summer Sizzling Special," or "EQP on all Classic Bottles." Notice something about those subject lines. A. They're boring. B. They look just like every other subject line in the 40 blasts you get every day.
One day I was reading a blog about copy writing and it hit me. E-Mail headlines need to by full of hype, wild and crazy, suck folks in, stop readers cold, and be filled with intrigue. And while doing all of those things, it still has to be truthful. If the subject line says "For Current Customers Only, you know it is going to cause non-customers to see what they are missing. But, once they open the e-mail, there has to be a darn good special, and non-customers can't have it.
Since we changed our subject line approach, our openings rate has gone up dramatically. Feel free to copy the ideas here or from previous or future e-mail blasts we send you. But that is only half of the story. Tomorrow there will be an article about the "From" line.
posted by Randy W. Kirk at 8:15 PM
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