Tips for E-Mail "From" Lines

Last time we talked about the "Subject" line. The other half is the "From" line. I get 20 e-mails a day that have much more intriguing Subject lines than any of the supplier Blasts I've seen. Of course, they have the advantage that they can be complete lies. They aren't planning to do business with you. They just want one order.

You can't compete with those come-on subject lines, so it is important that your "From" line is inviting. You will likely be sending out your blasts to the same list every week. You want them to recognize the source of the e-mail. For most of you, I would use your own name. For some, you may want to use the company name. You could spice it up a bit. I considered using Cpt. Kirk. My son uses Kirk-e. Maybe you have a nickname that would make it fun, but still professional (that professional part is why I did not go with Captain.)

Wise choices on the From and Subject line should really increase the number of e-mails that get opened. But what if the content stinks. Stay tuned.