Rule #3 for Business Success from WalMart Founder

We are in the motivation business. How can you use the following as a sales tool?

Rule 3: Motivate your partners. Money and ownership alone aren't enough. Constantly, day by day, think of new and more interesting ways to motivate and challenge your partners. Set high goals, encourage competition, and then keep score. Make bets with outrageous payoffs. If things get stale, cross-pollinate; have managers switch jobs with one another to stay challenged. Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

My thought - Are the shoemaker's children going without shoes? Are you doing a good job of motivating those who answer to you?