Google - The Latest

Shocking News Update: Depending on your situation, it may not matter much where you are on Google's search engine.

If you are primarily interested in local business, make sure that your website or blog is being advertised on a regular basis by e-mail, regular mail, promotional give-aways at BTB events in your area, and other traditional ways of getting your street address and phone number out. Whenever possible, get e-mail addresses from any and every possible client. Then send them something INTERESTING two to four times per month.
As pointed out in another article on this subject, the combination of Promotional Products are other such key words and your local city, cities, county, etc., are where you want to be first on Google. You might even want to buy position.

If you are more national in scope and hoping to get lots of drive-by traffic from folks searching on various search engines, the name of the game is now frequent changes and lots of incoming links. If you can get your favorite suppliers to start a distributor locater, links from industry sites get very high points in determining your position. It is worth it to spend the time developing the links.

But even national accounts should be working the hardest on developing e-mail lists and giving updates by e-mail to willing recipients. If you really want to increase traffic, be prepared to pay for it.