What You Learn at the Front

With our new policy here at American Quality Products of trying to answer every call within three rings, we have added my phone to the CS bank. If everyone in CS is on a line or out to lunch, I'm next in line to pick it up. Well, you can imagine that I've learned much from this.

1. 20% of our calls want to know the e-mail for the art department or our fax #.
The art department is art_dudes@CaliforniaSprings.com. The fax is 562-903-0606

2. 20% of the call are checking on order status.

3. 20% of the folks who hear a male voice ask if this is customer service.

4. We get lots of calls for our lesser known items: baby bottles, spray misters, ice cores, and 14 ounce bottles. I get almost no calls for my favorite item and one of our best sellers, lenticular bottles.

5. Well over 1/3 of those calling are first timers who saw one of our products on ESP.
The number for SAGE is not even close.