Personal Blog or Website
I first posted this almost a year ago. It is more true than ever, but I don't see very many new blogs starting up.
Do it today!!! I normally build my case before I try to close the deal. In this case the admonition is just too important. You, as a distributor salesperson, whether independent or employed, need to create a personal blog or website today. Briefly, there is little difference between the two. A blog is a website which generally has a look and feel of a public personal journal. It looks like what you are reading now.
A website can look like a blog, but websites cost $60 to $100 per year or so. Most blogs are free. Blogs are usually real easy to work with. Many website providers do a great job of making website creation easy, also, but they are still a bit more complicated.
Now I'll tell you why. It is getting harder and harder to get folks to open e-mails you send out as advertising. We all know how hard it is to get appointments or even get phone calls returned. So how do you get your unique style in front of the client. Your blog can be used to offer non commercial ideas and advice (like this one), that your client may find interesting and useful to doing their job. If you can capture folks with the blog, they won't mind that there are advertisements for your services on the page or even in some of the posts.
Now, later, your e-mails can refer to the blog (e.g. giving a teaser about a recent post.) Your potential client will be far more likely to open your e-mail for that information than they are to see an offer for bicycle water bottles. Well, actually, that might be the one thing they would all want to know about : ) but you get my drift.
Much more about this later. Please comment about your successes or failures or ideas regarding blogging for business.
Do it today!!! I normally build my case before I try to close the deal. In this case the admonition is just too important. You, as a distributor salesperson, whether independent or employed, need to create a personal blog or website today. Briefly, there is little difference between the two. A blog is a website which generally has a look and feel of a public personal journal. It looks like what you are reading now.
A website can look like a blog, but websites cost $60 to $100 per year or so. Most blogs are free. Blogs are usually real easy to work with. Many website providers do a great job of making website creation easy, also, but they are still a bit more complicated.
Now I'll tell you why. It is getting harder and harder to get folks to open e-mails you send out as advertising. We all know how hard it is to get appointments or even get phone calls returned. So how do you get your unique style in front of the client. Your blog can be used to offer non commercial ideas and advice (like this one), that your client may find interesting and useful to doing their job. If you can capture folks with the blog, they won't mind that there are advertisements for your services on the page or even in some of the posts.
Now, later, your e-mails can refer to the blog (e.g. giving a teaser about a recent post.) Your potential client will be far more likely to open your e-mail for that information than they are to see an offer for bicycle water bottles. Well, actually, that might be the one thing they would all want to know about : ) but you get my drift.
Much more about this later. Please comment about your successes or failures or ideas regarding blogging for business.
posted by Randy W. Kirk at 10:25 PM
2 Comments:
Your e-mail about your blog made me look.
Corporatelogo.com has one and we love it!
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