More About Kirk (Me)

Truly there is a time and a place for humility. Then, at other times it is appropriate to lay out ones' credentials. For instance, in applying for college or a job, great care goes into the preparation of the resume. When I send a book offer to a publisher, it goes with a massive marketing proposal that includes every possible superlative about yours truly. Even well known folks accept a flowery introduction before a speech. What am I getting at?

Simply this. I am going to spend an entire month of writing here at "Kirk unCorked" on a single topic. I believe that it will be the most useful information I have ever passed along to any business audience. I want to use the next few paragraphs to convince you that you should not only read every word, but that you should encourage your friends and associates to do so as well.

After graduating from UCLA Law, I began a career in the bicycle industry. In addition to owning companies which manufactured, distributed, sold, and/or advertised various products and brands in that industry, I wrote every book written about bicycle retailing through 1995. I was also the most featured speaker at trade shows for 20 years.

In 1993 Warner Books published my book, "When Friday Isn't Payday." Inc. Magazine referred to it as a 'Business Bible.' Out of over 50 business books published that year, Inc. rated "When Friday Isn't Payday" among the top three. That book was eventually published as one of the first e-books, and was translated into Chinese.

This month Warner will publish my new book, "Running a 21st Century Small Business"

I, with my partner of 25 years, Terry Brown, have now been manufacturing and selling the California Springs Line as a supplier in the advertising specialty industry for 12 years. In the past year I have undertaken to get a full understanding of the industry to better serve you in this blog, and to better equip our company, American Quality Products, to serve you as a customer.

During my career to date, I have brought numerous innovations to the table. Now, the time has come to do so in this industry. My research indicates that many of the ideas that will be presented over the next 4 weeks are leading edge and some are completely new. You will have to be the judge of that. I know with certainty that these ideas used in your business will increase your standing with clients and therefore increase your money-making potential.