How To Get 100 Orders in 100 Minutes
Most of you saw our offer on Feb. 1, 2006. Some thought we were crazy. Others thought we were exhibiting pure genius. I suspect it was somewhere in the middle. We offered 100 printed bottles 100% free, no strings, to the first 100 distributor salesfolks who placed an order for same.
The e-mail blast went out over Blastmaster at 10:30 California time. The first phone call came in at 10:31. At 12:20 we took our 100th order, just 100 minutes from the start time. We estimate that we talked to 300 distributors sometime on the that day. We are guessing that we will continue to hear from people about this for many weeks.
We expect many of these 100 piece free orders to turn into 500, 1000, 5000, 10,000 and even larger orders in the next 60 days. We expect some of these new advertisers to place additional orders for bottles with our distributors for years into the future. We have already had two requests for large quantity quotes that resulted directly from the promotion.
How can you do this?
1. Like any good marketeer, you must first determine what it is you want to accomplish. Next, how much are you willing to spend? Then, how will you communicate your offer.
2. Let's assume you also want 100 new customers, you're willing to spend $4000 for that result, and you will communicate by e-mail and phone calls.
3. Make phone calls to 10 of your most important suppliers. You want to know if they are interested in working this promotion with you. How many of the item(s) they most want to promote would they like to be in each order. Suggest 100.
4. Your goal is to get them to agree to no set up and 50% EQP on 10 or 20 such orders. And you are shooting for $.40 average net including shipping. If you can get an average commitment of 10 orders from 10 suppliers, you have your 100 sets.
5. Send out your first e-mail on this subject. I would make it a teaser. No real details. "I've been trying to sell you on using our company for your promotions for quite a while. Next week I'll be sending you an e-mail with an offer you will not be able to refuse. Stay tuned."
You may want to do some fun graphics, create some humor around it, or provide some links, p.s.'s, etc. that might cause them to move towards an inquiry or order now.
If you are hoping for 100 orders, I would think this should go to at least 1000 potential customers.
6. On the scheduled day, send out the e-mail making the offer. "We want your business so bad, we are willing to give you 100 items with your logo and other information custom imprinted for absolutely $000.00 Free. No strings. No one free with one. No obligation to ever buy from us again." Show the 10 items that are being offered. Big letters "Your choice."
Of course, there is on catch. "We have only 100 of these available and this e-mail has gone to about 1000 potential customers. The offer is first come first served until we run out. All we need is your official P.O. by fax or e-mail for 100 of one of these items at $0.00 for a grand total of $000.00 to secure your free product."
Simple, straightforward, and has to work. Your budget is only $2000. Only give away 50 orders. You get the idea.
The e-mail blast went out over Blastmaster at 10:30 California time. The first phone call came in at 10:31. At 12:20 we took our 100th order, just 100 minutes from the start time. We estimate that we talked to 300 distributors sometime on the that day. We are guessing that we will continue to hear from people about this for many weeks.
We expect many of these 100 piece free orders to turn into 500, 1000, 5000, 10,000 and even larger orders in the next 60 days. We expect some of these new advertisers to place additional orders for bottles with our distributors for years into the future. We have already had two requests for large quantity quotes that resulted directly from the promotion.
How can you do this?
1. Like any good marketeer, you must first determine what it is you want to accomplish. Next, how much are you willing to spend? Then, how will you communicate your offer.
2. Let's assume you also want 100 new customers, you're willing to spend $4000 for that result, and you will communicate by e-mail and phone calls.
3. Make phone calls to 10 of your most important suppliers. You want to know if they are interested in working this promotion with you. How many of the item(s) they most want to promote would they like to be in each order. Suggest 100.
4. Your goal is to get them to agree to no set up and 50% EQP on 10 or 20 such orders. And you are shooting for $.40 average net including shipping. If you can get an average commitment of 10 orders from 10 suppliers, you have your 100 sets.
5. Send out your first e-mail on this subject. I would make it a teaser. No real details. "I've been trying to sell you on using our company for your promotions for quite a while. Next week I'll be sending you an e-mail with an offer you will not be able to refuse. Stay tuned."
You may want to do some fun graphics, create some humor around it, or provide some links, p.s.'s, etc. that might cause them to move towards an inquiry or order now.
If you are hoping for 100 orders, I would think this should go to at least 1000 potential customers.
6. On the scheduled day, send out the e-mail making the offer. "We want your business so bad, we are willing to give you 100 items with your logo and other information custom imprinted for absolutely $000.00 Free. No strings. No one free with one. No obligation to ever buy from us again." Show the 10 items that are being offered. Big letters "Your choice."
Of course, there is on catch. "We have only 100 of these available and this e-mail has gone to about 1000 potential customers. The offer is first come first served until we run out. All we need is your official P.O. by fax or e-mail for 100 of one of these items at $0.00 for a grand total of $000.00 to secure your free product."
Simple, straightforward, and has to work. Your budget is only $2000. Only give away 50 orders. You get the idea.
posted by Randy W. Kirk at 7:41 PM
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