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Wednesday, February 01, 2006

Incrementalism Works

If you ever tried to tackle a really big job? One of those jobs where the goal looks overwhelming like losing 100 pounds or writing a Book? How about making 1000 cold calls! Surely that would be a great goal to set. There is a big secret to getting these kinds of things done, and with low anxiety.

You have to do it a piece-at-a-time over time. You need to agree in advance how long you will take, and how much you will do each day, week, or month. When I write a book, I estimate the number of pages, lets say 250. I can write 2 pages an hour, so that is 125 hours. I can set aside an hour a day Monday-Thursday and two hours on Saturday. So I have 6 hours per week. So, 22 weeks to write the first draft. It is no longer an elephant in my plate. Just today's quarter pounder.

Want to make a 1000 cold calls. Do it in 250 days (50 weeks X 5 days) at 4 calls per day. Couldn't possibly take more than 1 hour per day to make those 4 calls. If anyone reading this has the slightest doubt that your business would increase substantially as a result of making 1000 cold calls next year, please leave your comments.

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Selling promotional products can be a very rewarding career. I hope that ideas contained in this site will help you become successful in the Advertising Specialty Business. If you wish to contact me personally, do so by sending an email to Randy_Kirk@CaliforniaSprings.com "Selling Promotional Products" articles may be reproduced with permission or linked without permission