Why Don't You Have A Blog Yet?
No matter what size your distributorship is, or if you are an salesperson for a distributor, I am convinced that a blog is the least expensive, easiest method you can use to increase your customer list and your contacts with existing customers.
If you have an existing website, you are ahead of those who don't. However, by now you are certainly aware of how difficult, time consuming, and expensive it is to keep that site current, relevant, and as good or better than your competition. We spend at least 40 hours per month on CaliforniaSprings.com, and we could easily spend twice that much. A blog can be kept updated and exciting with 5 - 10 hours per month.
Making your website Search engine friendly is really hard in this industry. There are millions of sites fighting for "advertising specialty" and "promotional products."
With a blog, every article can have potential key words that might draw someone to your site. You could be talking about solar active color change bottles. You will likely have a high location for color change, solar color, solar active bottles.
Blogs are way more personal. They don't feel like your "selling." At least if you do it right. This post is filled with attempts to sell you. But the article is about how you can do something to improve your business. It should seem perfectly fair that I use my own products as examples in the post. Of course, the material in the post has to be true and helpful.
But how easy this would be for you. Examples of promotions that you have done, that you have heard about, or from other writers on the subject will be very useful to your customers.
If you specialize in small businesses, ideas or recommendations for articles about small business make excellent posts. Motivational ideas are very useful for almost everyone.
If you don't have a website, a blog gives you some kind of web presence. They can be 100% free except for you time.
They establish you as more than just another salesperson. Just the fact that you are able to communicate as a writer gives you more credibility. And truly, most of your blog can be copies of other peoples works (give them credit) with a quick cover comment from you. You still become more respected by your clients and potential clients.
You can add personality in a blog that is not quite as appropriate in a website. Pictures of your vacation or your family work here. Short stories of your exploits or the charity work you are involved in give you more depth.
Very little has changed in how to start or optimize your blog since I wrote on this subject last year. Go here and here and here. Today is a perfect day to start.
If you have an existing website, you are ahead of those who don't. However, by now you are certainly aware of how difficult, time consuming, and expensive it is to keep that site current, relevant, and as good or better than your competition. We spend at least 40 hours per month on CaliforniaSprings.com, and we could easily spend twice that much. A blog can be kept updated and exciting with 5 - 10 hours per month.
Making your website Search engine friendly is really hard in this industry. There are millions of sites fighting for "advertising specialty" and "promotional products."
With a blog, every article can have potential key words that might draw someone to your site. You could be talking about solar active color change bottles. You will likely have a high location for color change, solar color, solar active bottles.
Blogs are way more personal. They don't feel like your "selling." At least if you do it right. This post is filled with attempts to sell you. But the article is about how you can do something to improve your business. It should seem perfectly fair that I use my own products as examples in the post. Of course, the material in the post has to be true and helpful.
But how easy this would be for you. Examples of promotions that you have done, that you have heard about, or from other writers on the subject will be very useful to your customers.
If you specialize in small businesses, ideas or recommendations for articles about small business make excellent posts. Motivational ideas are very useful for almost everyone.
If you don't have a website, a blog gives you some kind of web presence. They can be 100% free except for you time.
They establish you as more than just another salesperson. Just the fact that you are able to communicate as a writer gives you more credibility. And truly, most of your blog can be copies of other peoples works (give them credit) with a quick cover comment from you. You still become more respected by your clients and potential clients.
You can add personality in a blog that is not quite as appropriate in a website. Pictures of your vacation or your family work here. Short stories of your exploits or the charity work you are involved in give you more depth.
Very little has changed in how to start or optimize your blog since I wrote on this subject last year. Go here and here and here. Today is a perfect day to start.
posted by Randy W. Kirk at 3:21 PM
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