How To Introduce the New You to Your Best Prospects

Dan Kennedy famously tells of a fellow who opened a deli. He decided to give away free meals for the first month. He advertised to residences and businesses in a five mile radius that there was a no strings attached free meal available to all comers.

You can imagine that he had lines out the door. And, according to Dan Kennedy's telling it, the restauranteur never had to advertise again. He was full up.

Obviously, to do such a promotion, the business owner must know that the product or service is going to win over the client. The results would not be so good had he given away all those meals and folks didn't like the food.

We grabbed a page from that book in our 100 free bottle offer. We knew we were offering better customer service than pretty near anybody in the business. So, we figured if distributors tried us once, they would be back over and over again. And even for salespeople who already knew of our amazing customer service, they could prove it to one of their customers with 100 free bottles on us.

How could you use an approach like this to round up a bunch of new customers? In fact, you could do exactly what we did. You just have to make sure that the money you spend on the free swag gets delivered on time and has a measurable impact on some aspect of your client's business.

Obviously, you would always want to use this approach to get a larger order at the time of the 100 free offer. The math works out a lot better if some of the customers you offer this idea to, actually end up buying 500 and paying for 400.