Google Ad Words - 7 Things You Need to Know
Have you paid any attention to one of the largest advertising engines in the world. One that didn't exist a few years ago, but now is making Google one of the most valuable companies on planet earth.
You know what Adwords are? They are those sponsored ads on the same page with your key word search. You look up the keyword "How do I lose 15 pounds" and on the right hand side of the page are 100's of little 4 line ads. Those advertisers are paying 5 cents or $5 each time you click on the ad and are transported to their sales pitch.
Disclaimer. There are 1000's of people who know more about this than me. But I suspect that I know more about it than 95% of those who visit here from time-to=time. So, based on my limited knowledge, here are 7 things you can take to the bank.
1. This method of advertising will continue to be a major and growing way to drive people to your business. Your competition is already doing it. Go to keyword promotional products and see how many ads there are.
2. Your customers will also be spending more of their advertising dollar on this type of ad.
3. Becoming a sophisticated user of Adwords may be one of the most important things you can do to grow your business.
4. If your customer is using adwords to draw people to his website with the intention of selling them something online, he needs promotional products to seal the deal. This is and will be a huge market for your and my kind of stuff. I will do a whole article on this within the next two weeks.
5. There are dozens of smaller search engines who have their own version of Adwords. Sometimes you can get more bang for your buck on these.
6. I truly believe that the combo of e-mail blasts, great website, and blogging will be enhanced by Adwords advertising. If this approach to marketing is not in your immediate pile for your future, you may miss the boat.
7. The reason Adwords is so cheap is because only a small percent of the business world has discovered it. The reason Google stock is so expensive is because smart folks know that when the other 95% figure out how to use it, the bidding war will push the cost much higher. NOW IS THE TIME.
You know what Adwords are? They are those sponsored ads on the same page with your key word search. You look up the keyword "How do I lose 15 pounds" and on the right hand side of the page are 100's of little 4 line ads. Those advertisers are paying 5 cents or $5 each time you click on the ad and are transported to their sales pitch.
Disclaimer. There are 1000's of people who know more about this than me. But I suspect that I know more about it than 95% of those who visit here from time-to=time. So, based on my limited knowledge, here are 7 things you can take to the bank.
1. This method of advertising will continue to be a major and growing way to drive people to your business. Your competition is already doing it. Go to keyword promotional products and see how many ads there are.
2. Your customers will also be spending more of their advertising dollar on this type of ad.
3. Becoming a sophisticated user of Adwords may be one of the most important things you can do to grow your business.
4. If your customer is using adwords to draw people to his website with the intention of selling them something online, he needs promotional products to seal the deal. This is and will be a huge market for your and my kind of stuff. I will do a whole article on this within the next two weeks.
5. There are dozens of smaller search engines who have their own version of Adwords. Sometimes you can get more bang for your buck on these.
6. I truly believe that the combo of e-mail blasts, great website, and blogging will be enhanced by Adwords advertising. If this approach to marketing is not in your immediate pile for your future, you may miss the boat.
7. The reason Adwords is so cheap is because only a small percent of the business world has discovered it. The reason Google stock is so expensive is because smart folks know that when the other 95% figure out how to use it, the bidding war will push the cost much higher. NOW IS THE TIME.
posted by Randy W. Kirk at 4:22 PM
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