Global Warming. What! Me Worry?

Hopefully, you are now sending out e-mails on a regular basis to your customers and prospective customers. YOU'RE NOT?!?! Well, no time like the present to start. In this day and age, you have to be in front of the customer all the time. Your competitor will be. If you aren't, it could be the fatal difference.

When sending out e-mail blasts, whether to your own personal 50-500 list or to a larger list, the most important element is the subject line. No one knows better than you how many e-mails can be hitting the inbox on any given day. I get 200 a day. You might get more. The client is going to open your e-mail based on three major things:

1. Does he get the e-mail at all? Or did it go straight to the junk file? This will, in part, be determined by the subject line. Certain words or phrases are going to trigger automatic filters which will send your important information into e-mail oblivion.
2. Who is the e-mail from? When I look at the sender, I know whether previous materials have been useful.
3. The subject line. If the e-mail is received, and the sender is someone who commonly sends good stuff, my final decision to open now, open later, or send to trash is based on the subject.

If you are still wondering what this has to do with global warming, I'm just about there. Current events will not be filtered out. Current events create interest - "Why in the world is Joe sending me an e-mail about global warming?" Current events are not just the same old thing. And current events will be very important to those who follow them.

Of course, you must be careful. The tie-in can't be too far fetched. Global warming, for instance, could be a tie in to earth day promotions, recyclable promotional items, an actual article of great interest, or a cute play on words of some kind.

This is just one way to play the subject line game. For more on this subject check here
and here